The rapid growth of global population and the increase in the overall income per capita around the world has resulted in an ever-increasing demand for natural and manmade resources, energy, food, and housing. This implies added pressure on the environment, which is already suffering from the adverse impacts of excessive production, over-exploitation of natural resources, and the resulting increase in dangerous by-products.
While governments are trying to tackle this problem through the reation of incentives and other regulatory interventions, the private sector is also realizing the importance of prioritizing sustainability in its production and distribution value chain.
Corporations and firms are the key players in generating economic activity (and consequently imposing environmental externalities), and they have the potential to initiate change and devise solutions that make economic growth more environmentally-friendly and sustainable”
- Ibrahim Al-Zu’bi
Given the challenges and constraints facing governments today, there is a strong case for businesses to share the burden of creating a liveable world for this generation and the next.
Ibrahim Al-Zu’bi is the Chief Sustainability Officer at Majid Al Futtaim-Holding. In his current role, Ibrahim oversees the group-wide Sustainability strategy of Majid Al Futtaim and is in charge of raising the company’s Sustainability Profile in the Middle East and globally. One of Ibrahim’s top priorities is to develop and drive ‘Net positive’ sustainability strategy across the company’s different business units.
